ADVANCED TYPOGRAPHY FINAL PROJECT



28th October 2019 - 4th November 2019 (week 10 - week 14)
Ating Otobong Melvin Abang(0333700)
Advanced Typography
Final Project



LECTURE NOTES

Week 10
28|10|2019

Public Holiday

Week 11
4|11|2019

Week 12
11|11|2019

Week 13 
18|11|2019

Week 14
25|11|2019




INSTRUCTION 




FINAL PROJECT

Problem Solving/Experimental: Develop a font that is intended to solve a larger problem or meant to be part of a solution in the area of your interest be it graphic design, animation, new media or entertainment design or any other related area not necessarily reflecting your specialization.  

Idea: I was going through some popular Tv channels and I came across an American TV channel Cartoon Network which is a Children's programming, ranging from action to animated comedy. it piqued my interest that the typeface chosen for the wordings doesn't convey any sense or characteristics that Cartoons do such as playfulness
Fig 1.1 Cartoon Networks logo over the years

PLAN: Make a Redesigned cartoon network typeface and then use that to create headlines. 

RESEARCH
I first looked up MTV and Nickelodeon as they were the suggestions given by both Lecturers, I examined MTV first.


Fig 1.1 MTV Current Logo


Fig 1.2 First Logo and Second Logo
The first Logo had the Attempt to literally spell out the word MTV which doesn't work all that well because the Extensions make it confusing or easily confused for another Letter.



Then I went through Nickelodeon's typeface over the years as well
Fig 1.4 Old Nickelodeon Typeface.
The old typeface used was quite rounded in certain areas but not as rounded as the new typeface used currently.
Fig 1.6 Nickelodeon's Current  Typeface.
The Current nickelodeon typeface which is also used as their logo has a more friendly and playful look that is recognizable to it which I'm trying or attempting to achieve.

PROCESS
Fig 1.7 Cartoon Networks Current type Letters A-Z
I arranged the Current Typeface in Alphabetical Order so I have a clear view and understanding of what the type looks like from A to Z.

SKETCH
Fig 2.1 Sketch of various font styles.
DIGITIZATION PROCESS
Constructing the letters 
I began making the letters using basic shapes like rectangles and squares in order to get that digitized look.
Start of Digitization  work in Process 
i began digitization of the redesigned Cartoon Network based on the Approved sketch and as i digitized i kept the digitized font alongside Cartoon Networks typeface.
Outline of Work in Progress 
then i went into the outline mode to see if all the shapes were in place.
 Using of The Guidelines
After completion of the digitization, I then used the Guidelines to arrange and position the Letters.

Completion of the  Digitization(outline)
I then checked the outline of the total digitized font.

Completed Letters in green.
The reason the color was green was I needed to differentiate my font with the original.           
Final Letters in Black.
After changing the Colour i moved on to generating the font in font lab studio 5.

FONT GENERATION 
Generating the Letter B
Adjusting the Kerning.
  I noticed that the spacing was too wide so I adjusted it leaving less space between the letters.

Completion of generated font
I had completed my font generation.

I named my font DigiToon font.
APPLICATION.

For the application, I decided to use my font to make titles and posters for various Cartoon Network shows as advised.


Johnny Bravo 
Poster of the show named Johnny Bravo with the generated typeface.
Regular Show
Poster of the show Regular Show with the generated typeface.

Power PuffGirls
Poster of the Show PowerPuff Girls with the generated typeface

Adventure Time
Poster of the Show Adventure Time with the generated typeface

                                               
FEEDBACK

Week 10 
28|10|19

Public Holiday

Week 11
4|11|19

Specific feedback: My key artwork wasn't up to par, Mr. Vinod and Mr Samshul said to focus on the final project as it's 40% and i showed my idea of making a type on roadsigns but that was already done.

Further feedback 11/2/2019: i showed my second idea to Mr. Vinod and he approved of it but mentioned that i shouldn't focus on animating the redesigned typeface but rather look at other examples like MTV and learn about their process and use that as a guide Mr.SamShul said something similar but with Nickelodeon.

Week 12
11|11|19

Specific feedback: Mr. Vinod and Mr. Samshul didn't comment much on my extracted typeface but only considering the look of the letters it should be consistent.

Week 13 
18|11|19

General feedback : Mr. Vinod told the class to make sure that the description of our blog should be elaborated clear and concise. Besides that, we have to compile everything by next week in the final compilation.

Specific feedback: Mr. Vinod and Mr. Samshul said when I was done making the typeface I use it in a title for cartoon network shows.


REFLECTION


Experiences

Week 10
The class got canceled due to Deepavali. During this period I tried to come up with an idea the final project.

Week 11

I had to rework on  my key artwork which wasn't really up to par 
at this point, I had to reassess my work as it wasn't up to par and 
rethink.

and my idea for the final got approved so i could start working on that.

Week 12
I had completed my Reworking of the key artwork and my final which was really stressful to multi-task at this point of the sem. 

Week 13

Today was the submission of our final project. i stayed up seeing how and what need ed to be tweaked, feedback that was given was to get the typeface done and make posters with the shows tiles on it.
which was a relief.

Observation

Week 10 


Most of my classmates were making new typefaces based on concepts. Just like me so i could learn a bit from them.

Week 11


I wasn't happy with my work ethic hearing that my key artwork wasn't up to par, but on hearing that I made every effort to fix and fine-tune what I could.

Week 12 


Almost half of my classmates were done and with some interesting pieces of work. 

Week 13


i was finding it difficult to make my fonts with shapes i got use to it the more i digitized.

Findings


Week 10 

i had to look around to see what others were doing to finally get an idea.

Week 11


Mr.Vinod and Mr. Samshul telling me to rework my artwork forced me to think more critically.

Week 12 


Coming up with an idea required lots of trial and error.

Week 13


Digitization was quite time-consuming but required attention to detail.



FURTHER READING

Article Title- Typography Can Make or Break your design
Author- Johnathan  Z White

Link to the Article: https://www.freecodecamp.org/news/typography-can-make-your-design-or-break-it-7be710aadcfe/




"One of the important skills you can learn as a designer is how to choose type. This is because text is one of the primary ways designers can communicate with users. Typography can make or break a design."-Jonathan Z white.


Identify your purpose

Before you do anything else, first identify the purpose of your design. What information do you want to convey? What is the medium for your design?
Good design aligns its typography with its purpose. This is because typography is key to setting mood, tone, and style in your designs.
For example, if you are designing a greeting card that’s illustration-heavy, choose a font that fits the style of your illustration. Harmonize your type with the rest of your design.

Identify your audience

After determining the purpose of your design, identify your audience. This step is crucial because age and interest will influence your font options.
After clarifying the purpose of your design, identify your audience. This step is crucial because information about your users such as age, interests, and cultural upbringing could influence the decisions you make for your type.
For example, some fonts are more appropriate for children. When learning to read, children need highly legible fonts with generous letter shapes. A good example of this is Sassoon Primary. Sassoon Primary was developed by Rosemary Sassoon and based on her research into what kind of letters children found easy to read.

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